Abstract:
The participatory action research process was applied in this research. It aimed to study the context and potential of the agro tourism management, and to develop the agro tourism management model to generate incomes for the communities in Khokklang sub district, Lamplaimat district, Buriram province. The samples were 24 persons, consisting of two representatives of government sectors, 16 community leaders, four entrepreneurs, and two members of tourism committee. The research was conducted in four stages: diagnosis, operation, measurement and reflection. The instruments were a questionnaire, an in-depth interview, a workshop meeting, and a forum. The collection and analysis of quantitative data were carried out by using a statistical package program. Statistics used for analysis were frequency, percentage, mean, and standard deviation. The qualitative data were analyzed by using the content analysis.
The research results revealed that the agro tourism management was carried out by the communities using the local resources based on the principles of sufficiency economy with unique activities in the local contexts. The acquired results led to a pilot tourism to evaluate the potential of agro tourism. It was found that tourists were overall satisfied with tourism in Khokklang sub district at a high level. The synthesis results of Khokklang subdistrict tourism development plan to generate community incomes consisted of three projects: 1) the agro tourism route development project for connecting other tourist attractions in the communities, 2) the agricultural product processing project, and 3) the media development project for promoting tourism. The agro tourism development model provided a mechanism for community engagement that relied primarily on community resources and wisdom. There were also network partners with strong community leaders to stimulate activities and develop products in the area. This has changed the area to become a major tourist attraction in Buriram province.
https://resmilitaris.net/index.php/resmilitaris/article/view/205/135
