ต้นแบบมาตรฐานโฮมสเตย์เพื่อรองรับประชาคมเศรษฐกิจอาเซียน

Heyprakhon, Thaned; Verapreyagura, Pornphan

dc.contributor.author	Heyprakhon, Thaned
dc.contributor.author	Verapreyagura, Pornphan
dc.date.accessioned	2019-09-10T13:44:21Z
dc.date.available	2019-09-10T13:44:21Z
dc.date.issued	2014-03-13
dc.identifier.citation	Proceeding of the 4th UBRU International Research Conference 13 March 2014 pages 123-128	en_US
dc.identifier.uri	http://dspace.bru.ac.th/xmlui/handle/123456789/5596
dc.description	The objectives of this research were to determine the index framework for the new ASEAN homestay standard as the self-evaluation-based homestay indicator, by analyzing and comparing with the latest draft of ASEAN homestay standard (2015) also with the homestay standard of each ASEAN country. The analysis and synthesis were completed through the homestay hosts’ point of view. Fieldwork data were collected through the participant observation in homestay communities and the interviewing with the 32 homestay hosts. The populations of this research are 151 Thai homestays which are certificated as Thailand standard homestay in 2012. The 32 homestay samples were sampling by stratified simple random sampling technique, continuously spreading in six– region parts of Thailand. Meanwhile, in the other ASEAN countries (Negara Brunei Darussalam, Kingdom of Cambodia, Republic of Indonesia, Lao People’s Democratic Republic, Malaysia, Republic of the Union of Myanmar, and Socialist Republic of Vietnam), the population consisted of one standard homestay of each country. The seven homestay samples were sampled by the proficiently tourism expert from each country using the purposive sampling technique. The new self-evaluation-based ASEAN homestay standard completed by the content analysis and comparison which are complied with the draft of ASEAN homestay standard 2015 and other related homestay standard also with the ASEAN Strategic Tourism Plan: 2011-2015 (ASTP: 2011-2015), consist of 14 criteria 45 sub-criteria and 203 requirements. KohYaonoi Homestay, Koh Yao, Pang Nga District and other 13 Thailand homestays are the prototype of the ASEAN homestay standard according to the result of the Thailand homestay evaluation. The conceptual proposal of this research presents the new self-evaluation-based ASEAN homestay standard and the ASEAN homestay standard prototype can be reflected and stimulated for supporting the improvement of the ASEAN tourism standard.	en_US
dc.language.iso	en	en_US
dc.publisher	มหาวิทยาลัยราชภัฏบุรีรัมย์	en_US
dc.subject	Homestay	en_US
dc.subject	Standard	en_US
dc.subject	ASEAN	en_US
dc.subject	ต้นแบบ	en_US
dc.subject	โฮมสเตย์	en_US
dc.subject	Prototype	en_US
dc.subject	อาเซียน	en_US
dc.subject	มาตรฐาน	en_US
dc.title	ต้นแบบมาตรฐานโฮมสเตย์เพื่อรองรับประชาคมเศรษฐกิจอาเซียน	en_US
dc.title.alternative	Homestay Standard Prototype for Supporting ASEAN Tourism Economic Community	en_US
dc.type	Proceedings	en_US
dc.contributor.emailauthor	thaned.hp@bru.ac.th	en_US