การวิจัยและพัฒนาทักษะภาษาอังกฤษของบุคลากรด้านอุตสาหกรรมบริการในจังหวัดบุรีรัมย์เพื่อเตรียมตัวสู่ประชาคมอาเซียน

Abstract

This research aimed: 1) to investigate problems and needs on English language skills of the hospitality industry personnel (HIP) in Buriram province; 2) to develop the ESP curriculum of HIP; 3) to compare the learning achievement of HIP before and after training; and 4) to study the satisfaction towards the ESP curriculum. This research had three phases: 1) investigating problems and needs on English skills; 2) developing an ESP curriculum; and 3) implementing the ESP curriculum. The samples were 200 HIP and 30 students. The instruments were the interview, questionnaire, E1/E2, and dependent samples t-test. The findings revealed that: 1. The problems on English skills of HIP were at the serious level; 2. The needs on English language use of HIP were at much level; 3. The contents of ESP curriculum consisted of six units; 4. The efficiency of the ESP curriculum was 77.44/79.00, which was higher than the standard criterion set at 75/75; 5. HIP had higher achievement than before learning at the .01 level of statistical significance; 6. The satisfaction toward an ESP curriculum HIP was at more satisfactory level.