Local Wisdom Knowledge Management, Smarter Technology and Reputation of the Community Silk Manufacturer

Abstract

Abstract This study aimed to investigate the impact of local wisdom knowledge management and smartertechnology on the reputation of the community silk manufacturer. The resource base view of firm theorywas employed to describe the conceptual frame work. The samples of the study were 448 who were silkmanufacturers attending the Institute of Sericulture Sirikit National Memorial Queen of Buriram silk competition which was held between 11-12 March 2015. Overall, the results indicated that the knowledge management indigenous knowledge and technology awareness had positive to businesses reputation.Theoretical and managerial contributions were explicitly. The results were useful for silk manufacturer forpersonnel management and the government officer to encourage the silk productivity.

Key Words : Local wisdom knowledge management, Smarter technology, Reputation of the community silk manufacture