การพัฒนาหลักสูตรภาษาอังกฤษเฉพาะกิจสำหรับบุคลากรด้านอุตสาหกรรมบริการในจังหวัดบุรีรัมย์

Abstract

The purposes of this study were to find out the characteristics and to develop an ESP curriculum for hospitality industry personnel in Buriram Province. The samples of this study were 30 Business English students at Buriram Rajabhat University, selected by purposive sampling technique. The research instruments were an ESP curriculum development for hospitality industry personnel in Buriram Province, and achievement tests. The statistics used to analyze the collected data were percentage, mean, and standard deviation and E1/E2. The findings were: 1) the characteristics of the English language skills the ESP curriculum for hospitality industry included 6 topics: Greeting, Introduction, and Leave Taking; Describing Things and Places; Describing People; Asking and Giving Directions; The Reception Desk; and Dealing with Complaint at the Front Desk.; 2) an ESP curriculum development for hospitality industry personnel in Buriram Province had an efficiency (E1/E2) of 77.44/79.00 which was higher than the standard criterion set at 75/75. The result may be taken into account when developing ESP curriculum for hospitality industry personnel in Buriram province.