แนวทางการพัฒนาผลิตภัณฑ์ชุมชน กรณีศึกษาผลิตภัณฑ์เสื่อกก อำเภอแคนดง จังหวัดบุรีรัมย์

Abstract

This research aimed to study guidelines for community product development a case study of reed mat products, Khan Dong District, Buriram Province. This research is a mixed method research. Theories adopted include the concept of business condition analysis (SWOT ANALYSIS) and and business model canvans (BMC model). The sample groups were 15 members of the reed mats product group and 50 people in the Buriram walking street. The participatory action research methodology (Participatory Action Research: PAR) and the research instruments were observational interviews and small group chat setting up a community forum and satisfaction assessments of the customer. The results of the research were as follows: guidelines for community product development: case studies of reed products which consists of guidelines for the accounting system management, product identity and diversity product. This research has made reed mat products to be accepted and become a product in the Provincial Government GSB Yuwaphat Project.