Factors Affecting Foreign Tourists’ Satisfaction and Intention to Return:A Study in Agro-tourism at Amphawa Community, Samut Songkhram Province, Thailand

Siros, Tongchure; Ittidej, Seangpoung

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dc.contributor.author	Siros, Tongchure
dc.contributor.author	Ittidej, Seangpoung
dc.date.accessioned	2017-09-25T08:05:15Z
dc.date.available	2017-09-25T08:05:15Z
dc.date.issued	2016
dc.identifier.citation	การประชุมวิชาการระดับชาติและนานาชาติ “ราชภัฏวิจัยครั้งที่ 4”	en_US
dc.identifier.uri	http://dspace.bru.ac.th/xmlui/handle/123456789/2340
dc.description	Abstract The satisfaction of foreign tourists is one of the most significant factors affecting the return percentage of tourists and the development of a tourist destination . The higher their satisfaction, the more their loyalty towards the destination increases and the loyalty of tourists leads to increasing of visitors .According to these reasons there are two main objectives of this study :to evaluate foreign tourists’satisfaction and to examine factors affecting the decisions of foreign tourists returning to Amphawa, SamutSongkhram.The results show pseudo R2 and R2values of probit, logit and LP estimations were 0.4931, 0.5397 and 0.4894 respectively .The factors affecting choice decision to visit Amphawausing LP, Probit and Logit model as follows) :1 (perceived value from tourism :β =0.1872, 0.7771 and 1.7405; )2 (tourism standard :β =0.1682, 0.7314 and 1.5439; )3 (tourism environment :β =0.0673, 0.2696 and 0.8533; )4( tourism information :β - =0.0164, 0.1854 and -0.1548 and )5 (annual wage of tourists :β =0.000001, 0.00001 and 0.00002 respectively.Moreover, two variables which significantly influence foreign tourists ’decision at 90 per cent or higher level of significance are tourism image and standard and perceived value from tourism.	en_US
dc.publisher	มหาวิทยาลัยราชภัฏบุรีรัมย์	en_US
dc.subject	Foreign tourists’satisfaction	en_US
dc.subject	factors affecting to return	en_US
dc.subject	Amphawa community	en_US
dc.title	Factors Affecting Foreign Tourists’ Satisfaction and Intention to Return:A Study in Agro-tourism at Amphawa Community, Samut Songkhram Province, Thailand	en_US
dc.type	Proceedings	en_US