Abstract The purposes of the research were to 1) study desirable characteristics of the undergraduate students of Digital Art Program (DAP) Faculty of Humanities and Social Sciences, Loei Rajabhat university, 2) compare desirable characteristics of the undergraduate students in Digital Art Program, and 3) study the development in desirable characteristics of the undergraduate students in Digital Art Program. The research is quantitative and qualitative research. The 200 sample students from major provinces of Thailand: Loei, Udon Thani, Khon Kean and Bangkok. By taken survey questionnaires rating scales have reliability 92. All data were collected and statistic analyzed by used independent sample T-test and F-test mean scores.