Description:
The purposes of this research were: 1) to study the needs of Sanuan Nok’s villagers for the English multimedia development to promote tourism of Sanuan Nok Village, 2) to develop the English multimedia, and 3) to investigate the satisfaction of the sample group of 40 Sanuan Nok’s villagers on the multimedia development. Set of questionnaire form, semi-structured interview form, and satisfaction assessment form were used. The three experts were asked to verify the correctness of the multimedia. The quantitative data were analyzed by using Percentage, Mean, Standard Deviation and qualitative data were analyzed by using content analysis. The results revealed that: 1) The need on the development was found at a high level.
2) Video clips included the slogan, background, the route to the village, tourist attractions,
learning stations, local food, accommodation, products and souvenirs were needed and
developed. 3) The satisfaction was found at a high level.